To create more awareness about the wild salmon in the middle Shuswap River and the local watershed.
To foster a community culture that recognizes, protects, and celebrates our local watershed area as a wild salmon stronghold.
To promote organizations, businesses and visual and performing artists' participation in developing a community culture around local salmon heritage and preservation of salmon and local habitat.
To encourage visual and performing artists' talent especially the development and performance of original or adapted creative and artistic works through the provision of public opportunities that support the community's cultural development and awareness about local wild salmon.
